Caroline Sandry – Profile Raising PR Case Study

Celebrity Trainer and Fitness Expert

We spotted Caroline Sandry on The Big Fat Diet documentary last year and after putting in a rather speculative call to her office, we discovered that she was in need of some PR. Caroline was keen to raise her personal profile and the profile of a book she’d recently had published. At the time of making contact, Tracy Anderson was big news and Caroline wasn’t getting the exposure she wanted.

Caroline signed up with us for a total of six months for the reason of raising her profile – our strategy was simple. To raise visibility, we’d have to get her in the national media so potential customers would know she was there. We decided to target women’s magazines, health publications and national newspapers.

During our six month PR campaign, we achieved fantastic results:

• Elle – Book review and profile piece (triple page spread)
• NOW – Book review and profile piece (double page spread)
• Bella – Book review and profile piece (double page spread)
• Woman’s Own – Book review and profile piece (double page spread)
• Daily Star Sunday – Celebrity client review (double page spread)
• Slim At Home – Holiday work-out piece (single page)
• Sport Woman – regular column

Not only did we secure fantastic national media coverage for Caroline, we also secured two celebrity endorsements for her – Gabriella Cilmi and Nicola McLean. In addition to this, we advised her on social media and encouraged her to set-up a Twitter site.

Overall result

Increased media visibility and an increase in book sales.