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Caprice – Profile Raising PR Case Study
Client Objective
- To re-brand Caprice as a credible businesswoman
- To raise awareness of ByCaprice Lingerie across the national media
- To drive sales of ByCaprice Lingerie through a targeted PR campaign
- To maintain Caprice’s profile and avoid alienating her existing fanbase
Strategy and Implementation
- Business Press – develop relationships with key broadsheet business journalists
- Trade Magazines – secure profile pieces that spotlight Caprice and her business
- Tabloid / women’s weeklies – maintain Caprice’s existing profile as not to alienate sections of her fanbase
- TV / radio – increase her profile and relevance across mainstream television shows and radio platforms including Jeff Randall Live and BBC Radio Four.
Results
- Raised Caprice’s profile as a lingerie entrepreneur
- Secured high-profile pieces of coverage across national newspapers, women’s magazines, trade magazines, TV and radio
- Our coverage helped to boost sales of ByCaprice Lingerie, which is the number one selling brand at Littlewoods and ASOS
Who we're working with
Latest News
- Former Apprentice Winner Signs to PHA
April 24, 2013 - PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013
