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- Former Apprentice Winner Signs to PHA
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Alicia Douvall – Client Case Study
Client Objective
- To raise awareness about Alicia Douvall’s new organic beauty range- Douvalls
- To manage media interest in her pregnancy
- To shift perceptions of Alicia from being a plastic surgery addict to a businesswoman now interested in the natural way of living
Strategy & Implementation
- PHA Media devised a four month PR strategy to coincide with National Organic Week in September
- Media interviews were arranged with OK!, Closer, Celebs on Sunday and Talk Radio Europe
- We sourced product placement opportunities with weekly and monthly women’s magazines as well as online beauty blogs
Result
- After we created a buzz about Alicia and her new beauty product, Douvall’s, business is booming. She is now planning to launch her product at the Urban Retreat in Harrods
Who we're working with
Latest News
- Former Apprentice Winner Signs to PHA
April 24, 2013 - PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013
