Latest Headlines:
- Sam Choudhary, Founder, ClassDojo
- PHA Media on hand as Clapham kids show support for Paralympics
- Graduate Account Executive Role – PHA Media/Entrepreneurs and Business department
- ANN SUMMERS STOPS TRAFFIC!
- Dynamic and Ambitious PR Professional Wanted
- PHA Media joins forces with the Taylor Bennett Foundation
- TV Model Signs to PHA
- PHA hit the back of the net with Goals Soccer Centres
- PHA Organises Pretty Green Press Event
- Five minutes with Duncan Bannatyne
- PHA F&L launch new blog
- PHA fully charged for electric vehicle brief
- Calling all outstanding Digital Account Managers…!
- Celebrity Account Executive Wanted
- PHA Media searching for the next Big Shot in Business PR
Alicia Douvall – Client Case Study
Client Objective
- To raise awareness about Alicia Douvall’s new organic beauty range- Douvalls
- To manage media interest in her pregnancy
- To shift perceptions of Alicia from being a plastic surgery addict to a businesswoman now interested in the natural way of living
Strategy & Implementation
- PHA Media devised a four month PR strategy to coincide with National Organic Week in September
- Media interviews were arranged with OK!, Closer, Celebs on Sunday and Talk Radio Europe
- We sourced product placement opportunities with weekly and monthly women’s magazines as well as online beauty blogs
Result
- After we created a buzz about Alicia and her new beauty product, Douvall’s, business is booming. She is now planning to launch her product at the Urban Retreat in Harrods
Who we're working with
Latest News
- Owen O’Rorke, Associate at M Law
May 16, 2012 - Nigel Tait, Partner at Carter-Ruck
May 16, 2012 - David Steene, Streamline Surgical Partner
May 16, 2012
