To raise and maintain Alex Reid’s profile in the national media
To protect his image in relation to the divorce of Katie Price
Strategy & Implementation
PHA Media consulted Alex Reid’s lawyer and manager to ascertain the sensitivities surround his divorce
A suitable PR strategy was devised PHA arranged an exclusive front page newspaper interview with Alex setting the record straight for the first time – a
(substantial) fee and copy approval was negotiated
Further media opportunities were sourced including front cover of NOW magazine, Daily Star, front cover of GT and a series of TV appearances including Channel 4s 8 out of 10 Cats and Sky News.
Result
As a result of our advice and expertise, Alex Reid was able to talk to the media without legal implications
We raised his profile resulting in a surge of media enquiries
Alex’s reputation has been restored and he is now in a relationship with Chantelle Houghton