Alex Reid – Client Case Study

 

Client Objective

  • To raise and maintain Alex Reid’s profile in the national media
  • To protect his image in relation to the divorce of Katie Price

Strategy & Implementation

  • PHA Media consulted Alex Reid’s lawyer and manager to ascertain the sensitivities surround his divorce
  • A suitable PR strategy was devised PHA arranged an exclusive front page newspaper interview with Alex setting the record straight for the first time – a
    (substantial) fee and copy approval was negotiated
  • Further media opportunities were sourced including front cover of NOW magazine, Daily Star, front cover of GT and a  series of TV appearances including Channel 4s 8 out of 10 Cats and Sky News.

Result

  • As a result of our advice and expertise, Alex Reid was able to talk to the media without legal implications
  • We raised his profile resulting in a surge of media enquiries
  • Alex’s reputation has been restored and he is now in a relationship with Chantelle Houghton
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