Case Studies – Celebrity and Entertainment PR

Profile Raising and Media Protection

Anthea Turner

TV presenter and Britain’s Perfect Housewife, Anthea Turner, became the brand ambassador for 24 hour digital channel, Create and Craft TV.  As one of the only celebrities synonymous with arts and crafts, she was the perfect choice to front Create and Craft TV’s Get Britain Crafting campaign…  

Pauline Quirke

Much loved actress and national treasure, Pauline Quirke, lost eight stone in 2011 after signing up to the LigherLife weight loss and management programme. PHA was hired to handle the media campaign which resulted in Pauline being the weight loss story of the year. This is how we did it…

Katarina Witt

In January 2012, two time Olympic German figure skater, Katarina Witt, was announced as the new judge on ITV1 show Dancing on Ice.  Shortly after her appointment was made public, PHA met Katarina and her manager to discuss PR support and we signed her soon after.  Her profile is now through the roof! 

Anton Du Beke

Strictly Come Dancing star Anton Du Beke came to PHA after a string of negative press articles threatened to damage his profile.  A carefully constructed media relations programme was put together and what started as a negative PR situation became incredibly positive.  Anton’s profile is now higher than ever before!

Davinia Taylor

When Davinia Taylor flew to South Africa to participate in a private rehabilitation programme,  PHA Media was drafted in to keep her treatment secret until she felt ready to make a comeback.

Alex Reid

When Alex Reid came to PHA, he had just split with Katie Price and every media outlet was after his story.  PHA helped Alex through a difficult period and his profile is now higher than ever before 

Alicia Douvall

When Alicia Douvall approached PHA Media about promoting her new business, we were intrigued to find out what she had been up to.  Alicia was famously addicted to cosmetic surgery but after discovering Argan oil in Morocco, she is now a serious businesswoman with a brilliant beauty range to promote.  

Simon Dolan

Simon Dolan is a Rich List placed multimillionaire entrepreneur with a business empire spanning financial services, aviation, publishing and motor racing. The Celebrity team has worked closely with Simon for the past nine months elevating his profile from entreprenuer to up and coming TV talent.

Antonio Carluccio

Antonio Carluccio has been appearing on television screens since 1983. Determined to bring the passion of Italian cooking to the world, Antonio has established his gentle manner, gruff voice and wild crop of white hair as the much loved Godfather of Italian gastronomy. PHA Media have been brought in to ensure his profile is always on the up and to promote his books and tours.

Gethin Jones

TV presenter, Gethin Jones, is one of the UKs best loved presenting talents. He started his career in Wales and then moved into mainstream television, presenting Blue Peter.   Gethin then appeared on Strictly Come Dancing and won an army of fans, who have stayed loyal to him ever since.  Gethin had never used a publicity agent…until he met PHA Media.

Monica Ali

Monica Ali, bestselling author of Brick Lane, hired PHA to publicise her latest offering, Untold Story, a novel inspired by Princess Diana. We devised a strategic PR campaign for Untold Story which resulted a vast amount of quality coverage in national and international media.

 Howard Raymond

Howard is the son of the legendary entertainment magnate Paul Raymond and a businessman in his own right. Howard joined PHA to promote the book and the film which will reveal the full story behind his father’s extraordinary life and rise to fame.

James Max

PHA Media has been representing LBC broadcaster James, for over a year now.  We approached James about PR after spotting him on GMTV.  His knowledge, persona and commentary really impressed us but we knew he was missing something – a dedicated PR team. Since joining forces with James, he has enjoyed a higher media profile which has lead to some incredibly exciting projects.

Caprice

As one of the world’s top models, Caprice once graced the cover of over 300 international magazines.  She won numerous accolades such as GQ Woman of the Year and Maxims International Woman of the Year three years on the trot.  After two decades at the top of her profession, Caprice quit the catwalk to start her own lingerie firm – ByCaprice Lingerie. PHA Media was drafted into help Caprice change perceptions.  In creating a tailored PR plan, we have helped Caprice achieve her goals.

Caroline Sandry

Caroline Sandry is a Celebrity Trainer and Fitness Expert who works in the media training celebrities such as Claire Sweeney, Michelle Heaton and Gabriella Cilmi.  Caroline had a successful modelling career before she discovered her passion for health and fitness. Whether you’re an ‘apple’ shape, a ‘pear’ or  an ‘hourglass’, Caroline knows the right exercise and diet combination for you.  Her book, Tailor-made Training For Female Body Shapes has been a fantastic success as a result of our tailor-made PR strategy.

Charlotte Fantelli

Charlotte Fantelli, came to PHA with the idea of launching the first mental health magazine in the UK.  Three months on and we have engineered the launch of Uncovered magazine, promoted Charlotte Fantelli’s role as editor and helped secure celebrity interviewees for the magazine.

Kev Orkian

Kev Orkian is a comedy pianist who reached the finals in ITV1 entertainment show Britain’s Got Talent.  PHA was bought on board to capitalise on Kev’s TV exposure and to highlight his long-standing and successful comedy career.

Entertainment and Events PR

Interview with a Hitman

Film director Perry Bhandal came to PHA Media with the objective of achieving two things: positive film reviews for his debut feature film Interview with a Hitman and a media profile for himself.  We had just two months to work our magic and this is what happened… 

Vicki McKellar

Vicki McKellar is the director of the Tapestry Theatre Company.  She made her West End debut this year in a play called Paradise Lost.  Vicki wrote, produced and starred in the show alongside Abi Titmuss.  PHA was hired to PR Paradise Lost for one month and during this time we achieved fantastic results.

G*Mania

G*Mania is a Glee tribute band and reality TVs ultimate pop group!  PHA was hired to promote their charity Christmas song and  nationwide tour.

HELLO!

PHA Media was drafted in at the start of 2011 to promote HELLO! magazine in association with the Royal Wedding.  We have worked closely with HELLO! over the years for the purpose of generating fantastic client exposure as well as profile raising for Publishing Director, Charlotte Stockting. 

Rhythmix Charity

Rhythmix is the UK’s leading music charity which delivers music making opportunities for young people. PHA Media was hired to help Rhythmix handle their campaign against The X Factor after the show christened a girl group on the singing contest the same name.