PHA Media is delighted to announce that they have been brought in to provide specialist media support to Wentworth Club, home of the BMW PGA Championship.
PHA Media will manage a six month luxury consumer PR campaign to position Wentworth as one of Europe’s most prestigious golf and country clubs, whilst handling media interest in the club’s forthcoming West Course re-design project.
In its distinguished history, Wentworth Club has attracted the best golfers from around the world, held many of the sport’s premier competitions and made an enormous impact on the game at professional and club level.
Under the direction of club chairman Richard Caring, whose portfolio of interests also includes leading London institutions The Ivy, Le Caprice, Annabel’s and Soho House, Wentworth’s reputation as England’s finest golf club continues to grow.
PHA Media will work closely with the management team at Wentworth Club to help engage with the luxury consumer media, drawing attention to the club’s high quality service to members, guests and visitors.
Additionally, PHA Media will provide media guidance to Wentworth Club as they embark on their West Course re-construction project, designed to enhance Harry Colt’s classic piece of work into one of the very leading golf courses in the world by 2010. Working closely with Ernie Els, the Club will review each green to ensure the West Course remains a fitting challenge for the modern day golfer, whilst remaining faithful to its creator Harry Colt’s original vision.
The PHA Media team will be led by CEO Phil Hall, a former member himself at Wentworth Club. Mr Hall said: ‘Wentworth is truly one of the great golf clubs, not only with some of the most outstanding courses in the game but also a place where you can relax with the family and enjoy world-class dining and fitness facilities.’
Phil Hall continued: ‘Driving through the gates at Wentworth Club is like entering another world and it gives me a real buzz to be returning to the Club after being a member there several years ago. We expect to deliver a very successful campaign for Wentworth, as the Club enters an exciting phase in its history.’
For more information and interview opportunities with PHA Media, please contact Ciaran McCale at PHA Media on 0207 0251 358 or ciaran@pha-media.com
