In today’s world it is increasingly important to capture the high ground on the internet. Online PR is part of PHA Media’s integrated approach to meeting our clients’ objectives.
That’s why we have launched our expert division PHA Digital. It brings you the very best in technology and an expert team with the very best online and technical skills.
Whether we are targeting influential bloggers, setting up and managing forums, creating online content or developing a social media campaign, delivering measurable results is what drives us.
If you want to enhance your reputation in your own industry sector or appeal directly to your target market, we take your PR campaign online where it counts. But unlike many PR agencies, we don’t stop there. We employ the latest SEO strategies to maximise the impact of your online campaign.
Examples from the departments include:
The digital team launched Bruno’s Twitter site and update it in conjunction with MF2, Bruno’s Brazilian PR agency (it operates in English and Portuguese). Bruno has more than 78,000 followers, ranging from fans to journalists to fellow sports stars. The Twitter site has been referenced in news articles and is used by journalists for the latest news during race weekends.
PHA Media re-wrote the website content to make it more user-friendly. http://www.bannatyne.co.uk/biog.asp
We regularly update both to communicate with Duncan’s strong online fan base, and to link to his weekly column in the Telegraph which also goes online.
We used a temporary beach volleyball court in Liverpool Street as the venue for a day of online media coverage. BBC Online, Telegraph TV and LA Muscle all came down to film the UK no.1 men’s pair, Steve Grotowski and Gregg Weaver. The result was feature length video coverage online, which we then spread virally on websites like You Tube.
The fashion and Lifestyle team set up the Big Kit Facebook page to help raise awareness of Innocent Smoothies’ “The Big Knit” campaign. It was being run in collaboration with Help the Aged to raise money and awareness of the plight of eldery people during the winter months. Social networking proved an effective way of spreading the message and we rounded up an army of volunteer knitters!
Pepper Pink’s blog is updated by the fashion and Lifestyle department with information on their products and press coverage and all the hot tips on jewellery. It is fast becoming influential in this arena and is proving an effective tool at raising awareness of this new brand.
We helped Dore draft the wording for a number of their website pages and organised a vodcast video shoot with Scott Quinnell. The Culture and Innovation department then took this vodcast and strategically placed it on selected online websites creating links back to the Dore website. We have also secured huge online content for Dore including a video interview with PA multimedia, which was sent out to every major website including AOL and MSN.
We recently created a Twitter page for Scott Quinnell as Dore’s main ambassador. In the space of just a few hours he already had over 300 followers!
PHA Media re-wrote Antonio’s website and added a latest news section and monthly newsletter to engage users and fans. We also upload video content of cooking demonstrations by Antonio to supplement his TV appearances on GMTV, Market Kitchen and Saturday Morning Kitchen. Most recently PHA Media ran a competition on the website to attract more unique users which was a huge success.
The Culture and Innovation Department set up and maintain a Twitter account for Antonio. This updates fans and journalists of his current projects and recipe tips on a daily basis.
The Culture and Innovation team arranged an online video interview with iball.co.uk which Sam was able to host on his company website. Sam also held several other online video interviews helping to dramatically raise his online profile in the oil industry sector. With every online interview we place hyperlinks through to Sam’s company websites so traffic is directed towards his homepage.
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