Monitoring & Measuring – PHA Source

It is imperative to know what is being said about you or your business online, but with conversations taking place in forums, on blogs and social media, keeping track of them isn’t easy. Our social media monitoring tool, PHA Source, allows us to track mentions of your business and conversations that are relevant to you and your customers or clients. PHA Source enables us to determine who is taking about your brand and where, we can drill down into each specific mention and see exactly how much influence it has. We are also able to put your online presence into context by comparing you with your competitors and determining your share of voice with your industry.

In terms monitoring conversations, we aren’t just looking at the volume of mentions or the topics being discussed, equally as important is the reach of those conversations and identifying the key influencers who are leading them. All of this allows us to respond in the right way on your behalf, and target the right people and online publications.

We use the research and information available to us through PHA Source to either start or join conversations with your consumers. Where the sentiment is positive we will encourage more of it and engage directly with those consumers to turn them into brand advocates. Where we come across negative comments and posts, we will work with you to address consumers concerns, responding quickly and openly and work towards changing their perceptions. Above all our aim is to help you to create content that your consumers will want to share, thus increasing your reach socially.