AT PHA we measure everything we do to ensure we are delivering against the targets we set out at the beginning of every campaign.
For all of our clients a major priority is being able to track ROI. We use the top tools in the industry to measure the results of our activity which we feed back to you in regular reports.
The great thing about digital PR is that everything can be measured, from the outreach of a single tweet to the overall number of visitors to a website.