Community Management

We specialise in helping brands to discover what is being said about them online, and how they can lead those conversations to engage directly with their consumers.

At PHA Media, community management means building and/or maintaining a social media community on behalf of our clients. We set up, monitor and manage Facebook fan pages, Twitter feeds, You Tube Channels and blogs. We work closely with the client to establish a tone of voice and then communicate directly with their consumers through the relevant social media channels.

Using our own online monitoring tool, PHA Source, we are able to monitor conversations that are taking place all across the web. It is important that we are always aware of what is being said about our clients, and also their competitors. We can drill down into those conversations and look at who the key influencers are, who is leading the conversation and how many people are listening to them.

Our community management projects encompass the following:

• Research and analysis of current online perception using PHA Source
• Set up (if required) and management of Facebook page and/or Twitter feed
• Bespoke content strategy and content creation daily
• Responding to all @mentions, Facebook comments and posts
• Major campaigns to enhance your community
• Monitoring all brand mentions online
• Analysis of share of voice compared to closest competitors
• Identifying key influencers of social conversations
• Blogger outreach – building relationships with the key influencers identified
• Flagging negative mentions online and working with you to respond to them
• Monthly reports on engagement, reach and sentiment