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Transun – Digital Campaign Case Study
Client Objective
- Create an online ‘buzz’ around Transun’s Arctic Circle holidays and drive traffic to the website to generate sales
Strategy and Implementation
- Create online persona for Santa on facebook, twitter and a blog
- Run competitions to build social media communities
- Arrange blogger press trips with ‘live’ reviews on twitter and blogs
Results
- Significantly raised the online profile of the brand
- High level of engagement with existing and potential customers
- An 86% increase in overall traffic to the Transun website
- Higher sales of Transun’s Santa and Northern Lights holidays
- Improved online sentiment towards the brand
- “Unprecedented level of customer satisfaction” – Nico Kostich, Transun
