Latest Headlines:
- Sam Choudhary, Founder, ClassDojo
- PHA Media on hand as Clapham kids show support for Paralympics
- Graduate Account Executive Role – PHA Media/Entrepreneurs and Business department
- ANN SUMMERS STOPS TRAFFIC!
- Dynamic and Ambitious PR Professional Wanted
- PHA Media joins forces with the Taylor Bennett Foundation
- TV Model Signs to PHA
- PHA hit the back of the net with Goals Soccer Centres
- PHA Organises Pretty Green Press Event
- Five minutes with Duncan Bannatyne
- PHA F&L launch new blog
- PHA fully charged for electric vehicle brief
- Calling all outstanding Digital Account Managers…!
- Celebrity Account Executive Wanted
- PHA Media searching for the next Big Shot in Business PR
Simon Dolan – Digital PR Case Study
Client objective
- Boost the personal profile of ‘Angel Investor’ Simon Dolan and his business SJD Accountancy
Strategy and Implementation
- PHA Digital established Simon Dolan as the ‘Twitter Dragon’, asking budding entrepreneurs to pitch him their initial business idea in a tweet of 140 characters or less
- We alerted all mainstream media titles to the campaign
Results
- The ‘Twitter Dragon’ story was picked up across the national Press including the Financial Times, News of the World, Mirror and Daily Telegraph
- Simon’s Twitter feed @SimonDolan attracted more than 31,000 followers in just six months
- Simon has already invested more than £1 million in companies which pitched to him on Twitter; they include entrepreneur networking company RAW Business and health magazine Uncover
- The campaign played a part in Simon being named British Chamber of Commerce Entrepreneur of the Year 2010
