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Silver Spring 1870 – Digital PR Case Study
PHA Media create online presence for historic drinks brand
Client objective
- Develop a user-friendly website for soft drinks company Silverspring 1870 that is in line with the overall brand and brand messages
Strategy and Implementation
- PHA Digital designed and built the new website, incorporating a ‘hub’ which offers information about 1870 to consumers and the press
- Working with the 1870 polo team, we coordinated stunning photography and filming of some of 1870’s most high profile polo matches. This helped to portray a real sense of the exciting game play and personalities within the team, something which was very important to 1870
- PHA created a dedicated 1870 YouTube channel to allow videos to be displayed to a wider online audience and further the brand’s strong affinity with polo
Results
- A newly branded, user-friendly website for 1870
- Enhanced online presence for the brand and the 1870 polo team
