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Perfectly Clear – Digital Campaign Case Study
Client Objective
- Create online buzz about Perfectly Clear’s ‘Perfect Day’ competition and drive traffic to the competition hubsite.
Strategy and Implementation
- PHA custom-designed a background for the Perfectly Clear Twitter account to support the Perfect Day campaign.
- Our Twitter and Facebook updates were all written to generate online buzz about how to spend the ‘Perfect Day’.
- We secured partnerships with influential bloggers, gaining coverage and social media promotion and tapping into their loyal online following.
Results
- All of the top 10 sources of traffic to the competition hubsite were partnerships generated by PHA Media.
- The Perfectly Clear hubsite received over 30,000 page views and 5,500 unique visitors in less than 2 months.
- The Perfect Day campaign – and consequently the Perfectly Clear brand – was visible to over 100,000 users online, all of whom Perfectly Clear consider to be their core target market.
