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Pepper Pink – Digital PR Case Study
Client Objective
- Drive traffic and potential new customers to the PepperPink website
Strategy and Implementation
- PHA Digital ran a series of competitions on the PepperPink Facebook page. Each competition has a custom-built tab, designed to fit with the concept and aimed at new community members
- We seeded each competition in a variety of online publications, as well as establishing strong communities on PepperPink social media channels
Results
- Unique visitors to the PepperPink website increased overall by 70% compared to the same time the previous year (when there was no online activity)
- The views of individual pages on the PepperPink website increased by nearly 90% overall
- PepperPink have a loyal social media community of over 1,500 customers
