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Gamestation – Digital Campaign Case Study
Client Objectives
- Launch Gamestation’s Elite loyalty card online to appeal to the brand’s core customer base of serious gamers
Strategy and Implementation
- Create a ‘buzz’ by leaking the teaser “Are you one of the Elite? on top gaming forums
- Guarantee positive coverage by offering two influential gaming bloggers the ‘exclusive’
- Track online mentions of the card as news of its launch spread
Results
- 117 online mentions of the Gamestation Elite card in just five days
- Positive coverage on top gaming sites and forums including MCV, Eurogamer, Savy Gamer and The Sixth Axis
- More than 250,000 people signed up for the loyalty card in the first two weeks – a target set for three months later
