Case Studies – Online Digital PR

Our list of case studies

Ann Summers

We organised a ‘real women march’ inviting Ann Summers Facebook fans of all shapes and sizes to march from Oxford Street to the new Wardour Street store – wearing lingerie from the new Ann Summers collection. PHA’s digital team took to the Ann Summers Facebook pages, drumming up support and volunteers for the march.

Goals Soccer Centres

Goals Soccer Centres, the UK’s largest operator of 5-a-side football venues, gave us a brief to create a digital campaign using the 2012 FA Cup Final as a hook to raise the profile of the brand and attract new members. We knew there would be plenty of interest in the final, so we decided to create a method for predicting the outcome that would create maximum exposure for the brand.

LighterLife

The LighterLife digital brief was clear, to manage and grow the brand’s online reputation, whilst promoting its weight-loss services across the Internet to ultimately drive traffic to the website and increase referrals. We conducted in-depth research to find out who was talking about the programme, what they were talking about online and where they were communicating.

Transun

Transun is one of the UK’s top independent tour operators. It specialises in holidays to the Arctic Circle: you can visit Santa at Christmas, search for the Northern Lights in winter or witness the Midnight Sun in summer.
PHA Digital’s task is to use social media to increase traffic to Transun’s website, generate more sales and improve customer satisfaction.

Perfectly Clear

To boost Perfectly Clear’s profile, we ran a competition to win your Perfect Day. PHA Digital focussed on the aspirational angle, posting inspiring updates with different ways to spend the Perfect Day. To achieve viral spread, we adopted a multi-pronged approach, drawing on our extensive online contacts book, to encourage the viral spread of the Perfectly Clear message.