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Case Studies – Online Digital PR
Our list of case studies
Transun
Transun is one of the UK’s top independent tour operators. It specialises in holidays to the Arctic Circle: you can visit Santa at Christmas, search for the Northern Lights in winter or witness the Midnight Sun in summer.
PHA Digital’s task is to use social media to increase traffic to Transun’s website, generate more sales and improve customer satisfaction.
Gamestation
High street retailer Gamestation brought PHA Digital on board to promote its new ELITE loyalty card. The success of the card depended on how the idea was received online. We knew it would appeal to the brand’s core customer base of serious gamers if they heard about it first through positive reviews on respected gaming websites and forums.
Simon Dolan
Successful businessman Simon Dolan wanted to enter the ‘Angel Investor’ arena but didn’t have time to sift through all the business plans he received. To help him uncover new investment opportunities – and to boost his personal profile – we established him as the ‘Twitter Dragon.’
PepperPink
The main aim for PepperPink was to drive traffic to their website and generate excitement about PepperPink jewellery. PHA ran a series of customised competitions capitalising on topical themes such as Mother’s Day. Social media promotion and seeding was the key to making the competition visible in various places online and maximising the reach of this campaign.
1870 Mixers
British soft drinks brand ‘Silver Spring 1870’ briefed PHA to develop their online presence with a user-friendly website that would be cohesive with the overall brand and its messages. PHA Digital created and designed a website incorporating the concept of a ‘hub’ which offers a wide variety of information about the 1870 brand to consumers and the press.
Perfectly Clear
To boost Perfectly Clear’s profile, we ran a competition to win your Perfect Day. PHA Digital focussed on the aspirational angle, posting inspiring updates with different ways to spend the Perfect Day. To achieve viral spread, we adopted a multi-pronged approach, drawing on our extensive online contacts book, to encourage the viral spread of the Perfectly Clear message.
