Beyonce has only just embarked upon her 42 date ‘Mrs Carter’ world tour but has already hit the headlines with her daring show outfits. The American superstar took to the stage on her opening night in Serbia wearing a sculpted gold embellished body suit complete with fake breasts and protruding nipples…! For designers, creating a…
What’s your best piece of coverage? A feature in Heat magazine that led to a massive increase in sales for my client What’s your best PR Campaign? A jewellery launch I was in charge of. It was a fun event and we got some great coverage from it What couldn’t you live without? Chocolate- if…
By Aimee Bare And so it begins….goodbye Ann Summers, see you in a week. Not knowing what to expect I climb the stairs of Hammer House (only to then realise there is a rather nice lift that could have saved me the tough climb) and enter the buzzing offices to be greeted by the lovely…
Our lovely client Ann Summers has released a new vid this week following the life of patient Natalie as she prepares to undergo a revolutionary new non-invasive bum-lift procedure however; all is not what it seems… Ann Summers created the video to highlight the fabulous procedure, aimed at real women, and designed to give confidence…
What’s your best piece of coverage? A cover shoot for Champneys Spa with The Sunday Mirror’s Celebs On Sunday magazine which featured Jessica Wright, her mum, and Nanny Pat from the Only Way Is Essex. The ladies had a great day and the exposure for Champneys was invaluable. What’s your best PR campaign? Being part…
Recognising the UK’s fixation with celebrity style and using this as an effective marketing tool, the Kardashians have collaborated with Dorothy Perkins on a collection of bodycon dresses, tops, jeans and skirts. When it comes to Fashion PR, a collaboration makes for a great campaign. And celebrity collaborations will attract both the fashion and celebrity…
Last night, PHA Fashion & Lifestyle attended the opening of the Coast Oxford Street store on behalf of our lovely client Nicky Clarke Electrical Products. From a fashion PR perspective the event was a smash! Taking place in the beautiful new two storey store the event was attended by a list of celebs including Louise…
Lush has taken action to fight against animal testing in the cosmetic industry. Though made illegal across the EU three years ago, many companies still run tests on animals for cosmetic products. Lush took to their flagship shop on Regent Street to raise awareness about animal cruelty by bringing these brutalities to the public’s attention. …
Despite what you might think, having a very clever boyfriend does have its advantages. The main one being that I am invited to a formal ball every year in the grounds of his university college. This year will be my fourth, and yet I have found it four times as hard to find a fabulous formal…
Last week Stephen Quinn, publisher of fashion Bible Vogue, revealed the results of study that asked 2,500 Vogue readers whether they preferred their traditional magazine format, or digital content via Vogue.com or the Vogue iPad app. An overwhelming 87 per cent of readers said that they preferred the traditional format, and I can see why….