I can’t quite believe that it is May already; it seems only yesterday we were rounding up the digital developments of 2011. We’re nearly half way through 2012 and there have already been significant changes in the digital landscape. The news that Facebook bought popular photo app Instagram followed suit of social networks in…
If ever there was a brand which had mastered the art of utilising multiple digital platforms to market itself in the eyes of consumers, Heineken is that very brand. First came ‘The Serenade’, Heineken’s app designed to provide us with a quirky platform to secure a date for Valentine’s Day, and then came…
I can never help but smile and click ‘like’ whenever I come across a selfless campaign by a brand that shows them giving something back to their fan-base. One campaign that I came across last week, which was no exception to this rule, was the recent Likapella video released by Kraft Macaroni, with the…
Ann Summers have managed to add over 250,000 new Facebook fans in the last three months alone. As a result, the retailer has rocketed 36 places up the Facebook League table since the last study back in December 2011. So how have they managed it? The answer is high-profile campaigns. The People’s Panel…
Since the TippExperience was released on YouTube (and quite literally took it over) last year, many have been waiting to see what creative genius Tipp-Ex will come up with next. Well, you will be happy to know that the wait is over! And if I don’t say so myself they have come back bigger and…
You may not be too surprised to hear that two days worth of videos are uploaded to the Internet every minute. You also may be able to predict that it is only a tiny fraction of these videos that make it viral. Kevin Alloca works for YouTube trends as a writer and analyst, tracking the…
I originally intended this post to be about my top three Superbowl adverts. But picking my favourite proved to be much harder than I first thought. However, whilst watching the adverts there was a couple that stood out in particular. Not necessarily because they were better, more creative or emotive than the others. But because…
Today I stumbled upon this gem: It is a satirical video by Google, which highlights the main faults in the online shopping experience. Whilst watching this video is quite amusing, it also rings home some truths. In a previous blog post we have discussed how many brands are going online to flaunt their fashion fixes….
Audi is a company that is known for their innovation, especially when it comes to digital campaigns. The world’s largest QR code at the beginning of this year demonstrated the insight they have on the importance of interactivity with their customers. So you could imagine the digital world’s excitement this week when Audi introduced a…
I recently read an article, which in a rather effective way, made me think about how we create campaigns in the ‘digital revolution’… Brian Solis is a self proclaimed digital analyst, sociologist, and futurist. In this particular article he discussed ‘Digital Darwinism’. In which he defined it as “the evolution of consumer behaviour when society…
