Another month, another new app. This latest one, however, may just be a sleeping giant. The Twitter-backed Vine allows users to record six-second long clips and upload them instantly to social media. Think tweeting, but in video form. Released last month, Vine already has a thriving support base and plans are afoot to launch a…
Once upon a time online video was thought of as a fun fad – a nice add on to a marketing campaign, but not something to be taken too seriously. Today not only is viral video marketing making headlines in the advertising and PR worlds, but it is increasingly becoming a major focus for more…
I can’t quite believe that it is May already; it seems only yesterday we were rounding up the digital developments of 2011. We’re nearly half way through 2012 and there have already been significant changes in the digital landscape. The news that Facebook bought popular photo app Instagram followed suit of social networks in…
If ever there was a brand which had mastered the art of utilising multiple digital platforms to market itself in the eyes of consumers, Heineken is that very brand. First came ‘The Serenade’, Heineken’s app designed to provide us with a quirky platform to secure a date for Valentine’s Day, and then came…
I can never help but smile and click ‘like’ whenever I come across a selfless campaign by a brand that shows them giving something back to their fan-base. One campaign that I came across last week, which was no exception to this rule, was the recent Likapella video released by Kraft Macaroni, with the…
Ann Summers have managed to add over 250,000 new Facebook fans in the last three months alone. As a result, the retailer has rocketed 36 places up the Facebook League table since the last study back in December 2011. So how have they managed it? The answer is high-profile campaigns. The People’s Panel…
Since the TippExperience was released on YouTube (and quite literally took it over) last year, many have been waiting to see what creative genius Tipp-Ex will come up with next. Well, you will be happy to know that the wait is over! And if I don’t say so myself they have come back bigger and…
You may not be too surprised to hear that two days worth of videos are uploaded to the Internet every minute. You also may be able to predict that it is only a tiny fraction of these videos that make it viral. Kevin Alloca works for YouTube trends as a writer and analyst, tracking the…
First things first, there is no doubting that Joseph Kony is one of the world’s worst inhabitants and that he needs to be stopped, so if you aren’t among the tens of millions of people who have done so already please do watch the KONY 2012 video and join the cause. That said, I…
According to the rumour mill Apple are working on the launch of a Smart TV. Several companies have already launched their product, so even without Apple getting involved it is a huge and rapidly expanding market. That trend is likely to continue and will probably become the biggest tech story of 2012. Smart TVs are…
