On Tuesday Warren Gatland announced his 37 squad that will be touring Australia, England Captain Chris Robshaw and kicking legend Jonny Wilkinson were left out. There was much contention surrounding Wilkinson’s non-inclusion due to the 24 points he kicked against Saracens the weekend prior. Virgin Holidays were listening to the twitter chatter and seized the opportunity…
Last week, Saracens Rugby Club launched Wi-Fi throughout the entirety of Allianz Park. Reportedly the first sports club in Europe to attempt to encourage real-time user-generated content (UGC) that could add value to the match-day experience. The clubs goal was to communicate that they now have a permanent home in London whilst also creating a…
After Super Sunday ALL a lot of people are talking about is a tweet. “How Oreo ‘Culture-Jacked’ the Super Bowl” - The Wall Street Journal On Sunday the power went out at the Superdome whilst the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy. Oreo, as one of the Superbowl…
In the digital age we live in, when we are not happy with the service a company has provided us, more often than not we turn to Facebook and Twitter to seek immediate support. But what happens when the right information isn’t readily available to us? A new report from Birdsong: Social Media…
Back in the day, life was that little bit simpler: You only had one phone number per friend to remember, there was never the threat of ugly pictures of yourself popping up on the Internet (you didn’t have the Internet!) and what’s more a customer complaint stayed between the company and the customer. Then came…
If ever there was a brand which had mastered the art of utilising multiple digital platforms to market itself in the eyes of consumers, Heineken is that very brand. First came ‘The Serenade’, Heineken’s app designed to provide us with a quirky platform to secure a date for Valentine’s Day, and then came…
I can never help but smile and click ‘like’ whenever I come across a selfless campaign by a brand that shows them giving something back to their fan-base. One campaign that I came across last week, which was no exception to this rule, was the recent Likapella video released by Kraft Macaroni, with the…
Ann Summers have managed to add over 250,000 new Facebook fans in the last three months alone. As a result, the retailer has rocketed 36 places up the Facebook League table since the last study back in December 2011. So how have they managed it? The answer is high-profile campaigns. The People’s Panel…
Since launching in 2006, Twitter has stormed the social networking sphere, rapidly gaining worldwide popularity, with over 140 million active users as of the beginning of 2012. Some have dubbed Twitter, a replacement of Facebook, referring to it as the SMS of the Internet – but what can it do for brands and digital PR?…
First things first, there is no doubting that Joseph Kony is one of the world’s worst inhabitants and that he needs to be stopped, so if you aren’t among the tens of millions of people who have done so already please do watch the KONY 2012 video and join the cause. That said, I…
