Free WiFi is available everywhere. It’s available in bars, restaurants, trains, tubes, airports, supermarkets and even at Mount Everest – here in the digital team we do not see this as a bad thing. However, it does mean that people are constantly online. Kit Kat saw this as an opportunity to give people a break….
Last week, Saracens Rugby Club launched Wi-Fi throughout the entirety of Allianz Park. Reportedly the first sports club in Europe to attempt to encourage real-time user-generated content (UGC) that could add value to the match-day experience. The clubs goal was to communicate that they now have a permanent home in London whilst also creating a…
Arguably one of Google+’s standout features, Hangouts have been used by marketers and brands in a variety of ways. From live-streaming fashion shows to personalized interviews with CEOs, the video-chat feature has become a valuable tool to engage readers and attract new followers. Now after 2 years of experimentation, Google is helping publishers monetize their efforts…
Instagram images will finally play a role in your Klout score. Although you have been able to connect your Instagram account to Klout for some time your Instagram influence did not play a role in your overall Klout score, until now. Your Instagram images will now join the likes of Facebook, Twitter and LinkedIn…
Once upon a time online video was thought of as a fun fad – a nice add on to a marketing campaign, but not something to be taken too seriously. Today not only is viral video marketing making headlines in the advertising and PR worlds, but it is increasingly becoming a major focus for more…
Augmented reality is becoming more and more common within campaigns. In previous posts we have looked at how Lynx and TalkTalk have used this new technology to successfully stimulate and bring to life their campaigns. However, the recent boom in mobile AR is representative of the direction the digital landscape is heading. With over a…
Two of the biggest names in the food and drinks sector were the subject of intense scrutiny last month, in relation to their involvement with the London 2012 Olympic and Paralympic Games. Vice-President of The Academy of Medical Royal Colleges, Professor Terrence Stephenson, spoke in a front page interview for The Observer, where he…
If ever there was a brand which had mastered the art of utilising multiple digital platforms to market itself in the eyes of consumers, Heineken is that very brand. First came ‘The Serenade’, Heineken’s app designed to provide us with a quirky platform to secure a date for Valentine’s Day, and then came…
Ann Summers have managed to add over 250,000 new Facebook fans in the last three months alone. As a result, the retailer has rocketed 36 places up the Facebook League table since the last study back in December 2011. So how have they managed it? The answer is high-profile campaigns. The People’s Panel…
People who work in Digital PR have a bad habit of talking in jargon and using confusing abbreviations on a regular basis. It can make the whole industry seem far too complex and difficult to understand and for me, that’s really unhelpful. I always try to talk to clients and colleagues in real terms and…
