When the coalition came to power in 2010, a major initiative to encourage entrepreneurs to start their own businesses was introduced through the Start Up Britain campaign. Aspiring entrepreneurs throughout the land were encouraged to help us get out of recession by launching businesses and thus stimulating growth and creating new jobs. As Walt Disney…
People are visual creatures, we like things that are colourful and images that grab our attention. As far as social media is concerned, the use of quality images will help to increase numbers and create further engagement about a brand. In short, it only takes a split second to look at an image, versus a…
Phrases like ‘economic down-turn’, ‘record levels of unemployment’ and ‘recession’ have become the background to our everyday lives for the last few years. However, this week we’ve had a slight respite from the doom-and-gloom headlines about the economy. The media are bandying about a new favourite phrase ‘Cyber Monday’, as the digital equivalent of Black…
As a Digital PR specialist I’m not a big fan of jargon of any kind. From a social media and search engine perspective it puts a divide between you and your customer and makes brands difficult to find. When a customer searches for your company, they won’t use stylised, carefully worded search terms, they’ll type…
The launch of the iPhone 4s was a bit of a disappointment to those who were hoping for an iPhone 5, or even an entirely new contraption sprung from the imagination of guru Steve Jobs. Instead, we got a marginally improved version of the iPhone 4 with a few new features and, crucially, housing a…
There are 5.3 mobile subscribers (77% of the world population) and smartphones are the fastest growing sector. Add to this the 15 million first generation iPads sold before the launch of the iPad 2 – and it’s clear how many people are accessing the internet while on the move. To budding entrepreneurs and web start-ups…
Every once in a while, the media landscape shifts. Radio enjoyed a reign of power for several years until the television industry began to take off in the mid 1930s. It wasn’t long before moving pictures were the medium of choice in households across the Western world. Television has held a pretty strong monopoly on…
I recently read an article, which in a rather effective way, made me think about how we create campaigns in the ‘digital revolution’… Brian Solis is a self proclaimed digital analyst, sociologist, and futurist. In this particular article he discussed ‘Digital Darwinism’. In which he defined it as “the evolution of consumer behaviour when society…
The age of digital has opened up the playing field for home video makers and editors. Anyone can set up their own YouTube account and allow their home movies to be seen by a potential audience of millions. But with 35 hours of video being uploaded to YouTube every minute, competition is fierce, and making…
It was recently revealed by researchers at digital agency Head London that poorly designed websites cost retailers hundreds of millions of pounds in lost sales. £500 million pounds to be exact. Based on information from Oxford Economics, the report named (and shamed) some retail giants for their poor websites. The powers-that-be at Morrisons, Dixons and…
