Last week, Saracens Rugby Club launched Wi-Fi throughout the entirety of Allianz Park. Reportedly the first sports club in Europe to attempt to encourage real-time user-generated content (UGC) that could add value to the match-day experience. The clubs goal was to communicate that they now have a permanent home in London whilst also creating a…
Arguably one of Google+’s standout features, Hangouts have been used by marketers and brands in a variety of ways. From live-streaming fashion shows to personalized interviews with CEOs, the video-chat feature has become a valuable tool to engage readers and attract new followers. Now after 2 years of experimentation, Google is helping publishers monetize their efforts…
The London Fashion Week, the hottest ticket in town, is normally only experienced by a privileged few. However, it’s 2013 and Topshop has partnered with Google to launch the first interactive live streamed fashion show. A customised YouTube feed will allow live-streamed content from the red carpet and behind the scenes. Google+ will host a…
With Google+ preparing to launch a business version of the new social network at the end of the year, we’ve taken an inside look at some of the features it will include. Together, they promise to provide a much more sensible experience for businesses than Facebook has been able to offer. Despite moves in…
