Being the animal lovers that we are here on the digital team, we were relieved to hear that a recent Facebook campaign saved a Bulldog’s life. The American Bulldog dodged doggy heaven all thanks to a Facebook campaign, which saw thousands of dog lovers taking to the social networking site in a bid to save…
The London Fashion Week, the hottest ticket in town, is normally only experienced by a privileged few. However, it’s 2013 and Topshop has partnered with Google to launch the first interactive live streamed fashion show. A customised YouTube feed will allow live-streamed content from the red carpet and behind the scenes. Google+ will host a…
In the digital age we live in, when we are not happy with the service a company has provided us, more often than not we turn to Facebook and Twitter to seek immediate support. But what happens when the right information isn’t readily available to us? A new report from Birdsong: Social Media…
People are visual creatures, we like things that are colourful and images that grab our attention. As far as social media is concerned, the use of quality images will help to increase numbers and create further engagement about a brand. In short, it only takes a split second to look at an image, versus a…
If ever there was a brand which had mastered the art of utilising multiple digital platforms to market itself in the eyes of consumers, Heineken is that very brand. First came ‘The Serenade’, Heineken’s app designed to provide us with a quirky platform to secure a date for Valentine’s Day, and then came…
I can never help but smile and click ‘like’ whenever I come across a selfless campaign by a brand that shows them giving something back to their fan-base. One campaign that I came across last week, which was no exception to this rule, was the recent Likapella video released by Kraft Macaroni, with the…
Unless you have been asleep for the last week, chances are you have heard the news that Facebook has bought the 2 year old app ‘Instagram’ for a whopping 1 billion USD. Breaking it down that works out at $80million per employee and $33 for each of their 33 million users. An offer I’m sure…
It’s now 2012, and what a year 2011 was. Especially within the digital PR world… We saw more flash mobs then Fame, welcomed 1000s of start-ups and witnessed the sad loss of the creative genius that was Steve Jobs. With so much drama the PHA Digital blog couldn’t possibly omit a round up of the…
With it being the beginning of a new year, PHA Digital have got together to discuss our favourite social media campaigns of 2011. 2011 was a year of social media development. It was no longer about getting the most ‘likes’ on Facebook or increasing your following on platforms. It’s about doing something a little out…
It has been a year of many changes, what with the new iPhone 4s, the new Twitter and now the new Facebook Timeline. Many of you may have noticed a significant change to your profile, if not you will do in the next couple of days and it will look like this: I wrote previously…
