Being the animal lovers that we are here on the digital team, we were relieved to hear that a recent Facebook campaign saved a Bulldog’s life. The American Bulldog dodged doggy heaven all thanks to a Facebook campaign, which saw thousands of dog lovers taking to the social networking site in a bid to save…
“If it ain’t broke, don’t fix it” is a term quite unfamiliar with Google if this latest move is anything to go by. The tech giant has rolled out a revised version of their very successful Adwords. However, as opposed to altering a well-oiled machine that churns out dollar after dollar, they have just made…
The London Fashion Week, the hottest ticket in town, is normally only experienced by a privileged few. However, it’s 2013 and Topshop has partnered with Google to launch the first interactive live streamed fashion show. A customised YouTube feed will allow live-streamed content from the red carpet and behind the scenes. Google+ will host a…
After Super Sunday ALL a lot of people are talking about is a tweet. “How Oreo ‘Culture-Jacked’ the Super Bowl” - The Wall Street Journal On Sunday the power went out at the Superdome whilst the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy. Oreo, as one of the Superbowl…
It is no understatement to suggest that the Internet, and in particular social media, dominates our daily life. Not an hour can go by where we don’t check Facebook and Twitter to see how our friends are doing or to catch the latest status updates from people you barely know. Surprisingly, bearing in mind how…
When the coalition came to power in 2010, a major initiative to encourage entrepreneurs to start their own businesses was introduced through the Start Up Britain campaign. Aspiring entrepreneurs throughout the land were encouraged to help us get out of recession by launching businesses and thus stimulating growth and creating new jobs. As Walt Disney…
In the digital age we live in, when we are not happy with the service a company has provided us, more often than not we turn to Facebook and Twitter to seek immediate support. But what happens when the right information isn’t readily available to us? A new report from Birdsong: Social Media…
The social pin-boarding site has only been on the social scene for two years (not even a year yet in the UK), and already it’s taking the digital world by storm – doubling its number of unique visitors to 4 million since January. In case you’re not familiar with the site, Pinterest is a…
Augmented reality is becoming more and more common within campaigns. In previous posts we have looked at how Lynx and TalkTalk have used this new technology to successfully stimulate and bring to life their campaigns. However, the recent boom in mobile AR is representative of the direction the digital landscape is heading. With over a…
Two of the biggest names in the food and drinks sector were the subject of intense scrutiny last month, in relation to their involvement with the London 2012 Olympic and Paralympic Games. Vice-President of The Academy of Medical Royal Colleges, Professor Terrence Stephenson, spoke in a front page interview for The Observer, where he…
