Augmented reality is becoming more and more common within campaigns. In previous posts we have looked at how Lynx and TalkTalk have used this new technology to successfully stimulate and bring to life their campaigns. However, the recent boom in mobile AR is representative of the direction the digital landscape is heading. With over a…
People are visual creatures, we like things that are colourful and images that grab our attention. As far as social media is concerned, the use of quality images will help to increase numbers and create further engagement about a brand. In short, it only takes a split second to look at an image, versus a…
If ever there was a brand which had mastered the art of utilising multiple digital platforms to market itself in the eyes of consumers, Heineken is that very brand. First came ‘The Serenade’, Heineken’s app designed to provide us with a quirky platform to secure a date for Valentine’s Day, and then came…
I can never help but smile and click ‘like’ whenever I come across a selfless campaign by a brand that shows them giving something back to their fan-base. One campaign that I came across last week, which was no exception to this rule, was the recent Likapella video released by Kraft Macaroni, with the…
Something that we’re currently obsessed with in the digital department is the new must have app, Draw Something. Essentially Pictionary for the Facebook generation, Draw Something sees players challenge their friends to guess an image they have drawn on their mobile. As the image is drawn the guesser is given 12 scrambled letters that once…
Ann Summers have managed to add over 250,000 new Facebook fans in the last three months alone. As a result, the retailer has rocketed 36 places up the Facebook League table since the last study back in December 2011. So how have they managed it? The answer is high-profile campaigns. The People’s Panel…
Since the TippExperience was released on YouTube (and quite literally took it over) last year, many have been waiting to see what creative genius Tipp-Ex will come up with next. Well, you will be happy to know that the wait is over! And if I don’t say so myself they have come back bigger and…
Instagram, a company with 13 employees was recently sold for $1 billion. At the same time Audi announced it was buying Ducati, a company with nearly 1,200 employees throughout the world that generated well over £100 million in revenue last year and a brand recognised globally since 1926, for almost the same price. Questions were…
Last week whilst bumbling through central London I spotted a very cute miniature billboard informing me of the launch of Lego land’s latest hotel. At 12-inches tall, the billboard was tiny and difficult to spot, and this is exactly what intrigued me to find out more. After some research I discovered that there are at least 17…
Since launching in 2006, Twitter has stormed the social networking sphere, rapidly gaining worldwide popularity, with over 140 million active users as of the beginning of 2012. Some have dubbed Twitter, a replacement of Facebook, referring to it as the SMS of the Internet – but what can it do for brands and digital PR?…
