Free WiFi is available everywhere. It’s available in bars, restaurants, trains, tubes, airports, supermarkets and even at Mount Everest – here in the digital team we do not see this as a bad thing. However, it does mean that people are constantly online. Kit Kat saw this as an opportunity to give people a break….
On Tuesday Warren Gatland announced his 37 squad that will be touring Australia, England Captain Chris Robshaw and kicking legend Jonny Wilkinson were left out. There was much contention surrounding Wilkinson’s non-inclusion due to the 24 points he kicked against Saracens the weekend prior. Virgin Holidays were listening to the twitter chatter and seized the opportunity…
Last week, Saracens Rugby Club launched Wi-Fi throughout the entirety of Allianz Park. Reportedly the first sports club in Europe to attempt to encourage real-time user-generated content (UGC) that could add value to the match-day experience. The clubs goal was to communicate that they now have a permanent home in London whilst also creating a…
Arguably one of Google+’s standout features, Hangouts have been used by marketers and brands in a variety of ways. From live-streaming fashion shows to personalized interviews with CEOs, the video-chat feature has become a valuable tool to engage readers and attract new followers. Now after 2 years of experimentation, Google is helping publishers monetize their efforts…
The London Fashion Week, the hottest ticket in town, is normally only experienced by a privileged few. However, it’s 2013 and Topshop has partnered with Google to launch the first interactive live streamed fashion show. A customised YouTube feed will allow live-streamed content from the red carpet and behind the scenes. Google+ will host a…
After Super Sunday ALL a lot of people are talking about is a tweet. “How Oreo ‘Culture-Jacked’ the Super Bowl” - The Wall Street Journal On Sunday the power went out at the Superdome whilst the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy. Oreo, as one of the Superbowl…
It is no understatement to suggest that the Internet, and in particular social media, dominates our daily life. Not an hour can go by where we don’t check Facebook and Twitter to see how our friends are doing or to catch the latest status updates from people you barely know. Surprisingly, bearing in mind how…
When the coalition came to power in 2010, a major initiative to encourage entrepreneurs to start their own businesses was introduced through the Start Up Britain campaign. Aspiring entrepreneurs throughout the land were encouraged to help us get out of recession by launching businesses and thus stimulating growth and creating new jobs. As Walt Disney…
In the digital age we live in, when we are not happy with the service a company has provided us, more often than not we turn to Facebook and Twitter to seek immediate support. But what happens when the right information isn’t readily available to us? A new report from Birdsong: Social Media…
The social pin-boarding site has only been on the social scene for two years (not even a year yet in the UK), and already it’s taking the digital world by storm – doubling its number of unique visitors to 4 million since January. In case you’re not familiar with the site, Pinterest is a…
