Social Media

How To Create A Viral Tweet

8th May 2013 - Posted by Emma Vetriano in Digital Campaigns, Digital PR, Social Media
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Last Tuesday Warren Gatland announced his 37 squad that will be touring Australia, England Captain Chris Robshaw and kicking legend Jonny Wilkinson were left out. There was much contention surrounding Wilkinson’s non-inclusion due to the 24 points he kicked against Saracens the weekend prior. Virgin Holidays were listening to the twitter chatter and seized the opportunity…

The Future Of Social Media In Sport

25th April 2013 - Posted by Emma Vetriano in Digital Campaigns, Digital PR, Social Media
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Last week, Saracens Rugby Club launched Wi-Fi throughout the entirety of Allianz Park. Reportedly the first sports club in Europe to attempt to encourage real-time user-generated content (UGC) that could add value to the match-day experience. The clubs goal was to communicate that they now have a permanent home in London whilst also creating a…

Whatsapp Meets Instagram

19th April 2013 - Posted by Emma Vetriano in Apps, Social Media
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The latest HOT app, Snapchat, has everyone talking about the lifespan of content. Snapchat, often described as the next Instagram, allows users to send self-destructing photos and videos to friends. Photos, videos, drawings and text are sent back and forth like MMS, and then deleted from the recipient device and company servers in under 10…

The New Face of Product Placement

10th April 2013 - Posted by Emma Vetriano in Digital Campaigns, Digital PR, Social Media
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Arguably one of Google+’s standout features, Hangouts have been used by marketers and brands in a variety of ways. From live-streaming fashion shows to personalized interviews with CEOs, the video-chat feature has become a valuable tool to engage readers and attract new followers. Now after 2 years of experimentation, Google is helping publishers monetize their efforts…

Social Networks Vital For Professional Success

3rd April 2013 - Posted by Emma Vetriano in Digital Campaigns, Social Media
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Social media has changed the landscape of looking for a job – it is now no longer about looking for a job, social media allows a job to look for you. Since 2008, LinkedIn has become integral for business executives and due to the increasing importance of your digital footprint… others such as Facebook and…

Is That My Instagram In My Klout Score?

27th March 2013 - Posted by Emma Vetriano in Apps, Social Media
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Instagram images will finally play a role in your Klout score. Although you have been able to connect your Instagram account to Klout for some time your Instagram influence did not play a role in your overall Klout score, until now.   Your Instagram images will now join the likes of Facebook, Twitter and LinkedIn…

Facebook Facelift: What Impact Will A Revamped News Feed Have?

19th March 2013 - Posted by Emma Vetriano in Social Media
PHA Digital

Last week Mark Zuckerberg announced that The News Feed was getting a restructure, which will give more prominence to third-party content Apps whilst simplifying the user experience. The changes bring a choice of feeds so users can streamline the content they want to see, whichwill be available on desktop and mobile devices: All Friends feed…

Facebook Therapy

19th March 2013 - Posted by Emma Vetriano in Social Media
PHA Digital

For many people, Facebook has long been viewed as a means of catching up with friends, sharing photos and of course, indulging in the occasional spot of ‘Facebook stalking’… However, according to new research published this week, the person who we’re most keen to catch up with when we log on is actually… ourselves. The study…

Looking Vine: New App Is Growing On Social Media Users

8th March 2013 - Posted by Emma Vetriano in Social Media
Vine App Social Media

Another month, another new app. This latest one, however, may just be a sleeping giant. The Twitter-backed Vine allows users to record six-second long clips and upload them instantly to social media.  Think tweeting, but in video form. Released last month, Vine already has a thriving support base and plans are afoot to launch a…

Facebook Campaign Saves “Gay” Bulldog’s Life

4th March 2013 - Posted by Emma Vetriano in Social Media
Facebook Campaign Digital Media

 Being the animal lovers that we are here on the digital team, we were relieved to hear that a recent Facebook campaign saved a Bulldog’s life. The American Bulldog dodged doggy heaven all thanks to a Facebook campaign, which saw thousands of dog lovers taking to the social networking site in a bid to save…

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