Augmented reality is becoming more and more common within campaigns. In previous posts we have looked at how Lynx and TalkTalk have used this new technology to successfully stimulate and bring to life their campaigns. However, the recent boom in mobile AR is representative of the direction the digital landscape is heading. With over a…
People are visual creatures, we like things that are colourful and images that grab our attention. As far as social media is concerned, the use of quality images will help to increase numbers and create further engagement about a brand. In short, it only takes a split second to look at an image, versus a…
Instagram, a company with 13 employees was recently sold for $1 billion. At the same time Audi announced it was buying Ducati, a company with nearly 1,200 employees throughout the world that generated well over £100 million in revenue last year and a brand recognised globally since 1926, for almost the same price. Questions were…
Unless you have been asleep for the last week, chances are you have heard the news that Facebook has bought the 2 year old app ‘Instagram’ for a whopping 1 billion USD. Breaking it down that works out at $80million per employee and $33 for each of their 33 million users. An offer I’m sure…
Since launching in 2006, Twitter has stormed the social networking sphere, rapidly gaining worldwide popularity, with over 140 million active users as of the beginning of 2012. Some have dubbed Twitter, a replacement of Facebook, referring to it as the SMS of the Internet – but what can it do for brands and digital PR?…
For a recent client presentation I compiled a list of the top 5 trends that I expect to see making waves in the digital world in 2012. It’s obviously difficult to predict what will happen in two weeks from now (although Apply have a rather exciting press conference lined up) let alone ten months, but…
Storify helps its users tell stories by curating social networks to build social stories, bringing together media scattered across the web into a coherent narrative. There’s a lot of media out there and Storify extracts the meaning from the noise to tell a story. In simpler terms, Storify enables you to create an…
According to the rumour mill Apple are working on the launch of a Smart TV. Several companies have already launched their product, so even without Apple getting involved it is a huge and rapidly expanding market. That trend is likely to continue and will probably become the biggest tech story of 2012. Smart TVs are…
Last week our digital team took it in turns to attend various talks across London about the unpredictable world of social media. All this has been in aid of Social Media Week, which is taking place in a number of cities around the world. Founded by strategy firm Crowdcentric, it offers a series of…
People who work in Digital PR have a bad habit of talking in jargon and using confusing abbreviations on a regular basis. It can make the whole industry seem far too complex and difficult to understand and for me, that’s really unhelpful. I always try to talk to clients and colleagues in real terms and…
