Archive for February, 2012

What is Storify and is it useful for Digital PR?

29th February 2012 - Posted by Emma Vetriano in Apps, Digital PR
Screen shot 2012-02-29 at 17.02.22

  Storify helps its users tell stories by curating social networks to build social stories, bringing together media scattered across the web into a coherent narrative. There’s a lot of media out there and Storify extracts the meaning from the noise to tell a story.   In simpler terms, Storify enables you to create an…

Smart TVs will impact Digital PR

27th February 2012 - Posted by Emma Vetriano in Digital PR
Screen shot 2012-02-21 at 17.19.40

According to the rumour mill Apple are working on the launch of a Smart TV. Several companies have already launched their product, so even without Apple getting involved it is a huge and rapidly expanding market. That trend is likely to continue and will probably become the biggest tech story of 2012. Smart TVs are…

Volkswagen’s Superbowl campaign

10th February 2012 - Posted by Emma Vetriano in Digital Campaigns
Screen shot 2012-02-27 at 13.44.46

I originally intended this post to be about my top three Superbowl adverts. But picking my favourite proved to be much harder than I first thought. However, whilst watching the adverts there was a couple that stood out in particular. Not necessarily because they were better, more creative or emotive than the others. But because…

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