Google claim that their new social network Google+, is still looking as healthy as ever and is gaining thousands of new subscribers every day, but the media is rife with rumours about the specifics of the figures. If you listen to the LA Times, close inspection of the analytics shows a steady decline in the…
It has been a year of many changes, what with the new iPhone 4s, the new Twitter and now the new Facebook Timeline. Many of you may have noticed a significant change to your profile, if not you will do in the next couple of days and it will look like this: I wrote previously…
Many tweeps will log on over the next few weeks to find a whole new look to their Twitter world. Twitter have just announced big changes and there is a fair bit of buzz in techy circles about this overhaul. The official statement from Twitter is that they have observed that individual tweets are steeped…
Who could have known in 2006 when Twitter was launched that five years later it would have well over 200 million users worldwide? The micro-blogging site that was previously expected to be a mobile personal update service had people doubting how a minimal 140 characters would ever be of any use to anyone… In this…
Today I stumbled upon this gem: It is a satirical video by Google, which highlights the main faults in the online shopping experience. Whilst watching this video is quite amusing, it also rings home some truths. In a previous blog post we have discussed how many brands are going online to flaunt their fashion fixes….
Phrases like ‘economic down-turn’, ‘record levels of unemployment’ and ‘recession’ have become the background to our everyday lives for the last few years. However, this week we’ve had a slight respite from the doom-and-gloom headlines about the economy. The media are bandying about a new favourite phrase ‘Cyber Monday’, as the digital equivalent of Black…
As a Digital PR specialist I’m not a big fan of jargon of any kind. From a social media and search engine perspective it puts a divide between you and your customer and makes brands difficult to find. When a customer searches for your company, they won’t use stylised, carefully worded search terms, they’ll type…
