Every once in a while, the media landscape shifts. Radio enjoyed a reign of power for several years until the television industry began to take off in the mid 1930s. It wasn’t long before moving pictures were the medium of choice in households across the Western world. Television has held a pretty strong monopoly on…
Audi is a company that is known for their innovation, especially when it comes to digital campaigns. The world’s largest QR code at the beginning of this year demonstrated the insight they have on the importance of interactivity with their customers. So you could imagine the digital world’s excitement this week when Audi introduced a…
It is clear that the way we consume TV has changed dramatically over the last few years. Recording devices such as the Sky + box have changed our living room politics forever. Now we can watch our favourite programmes at any time and the row over the remote control has become obsolete. The internet has…
I recently read an article, which in a rather effective way, made me think about how we create campaigns in the ‘digital revolution’… Brian Solis is a self proclaimed digital analyst, sociologist, and futurist. In this particular article he discussed ‘Digital Darwinism’. In which he defined it as “the evolution of consumer behaviour when society…
A couple of weeks ago, AXA released an interesting study about how children are engaging with social media. Unsurprisingly the results demonstrated once again that young people are growing up in a world where Digital PR skills are second nature. Not only are a staggeringly high percentage of children using social media sites on a…
We have known for quite some time that the way in which consumers are targeted by advertisers has changed in recent years. The traditional media have been hit hard by advances online, with many brands cutting their above-the-line spend accordingly. But television advertising has been somewhat constant, or at least the format has remained relatively…
It’s one thing to join online pet forums; discussing animals in detail with other pet owners. But it’s definitely another to give an animal its own internet profile. Would you believe it – creating a virtual personality for a beloved animal has evidently become an increasingly popular concept. ‘Barking’ or ‘meowing’ across social media has…
Digital PR professionals have been trying to get their heads around location based social networking for a while now. FourSquare is undeniably the market leader with millions of users checking in to thousands of locations daily, and it’s even been tipped as the ‘new Twitter’ by Mashable.com. In July of this year, FourSquare got an…
The nature of social media is fast-paced, interactive and permanent. All of these characteristics are potential pitfalls for brands using social media for promotion. As we detailed in our earlier blog post ‘Top Twitter Faux Pas of 2011’, even household names have received criticism for social media blunders. The fact remains that prevention is of…
Chances are, following the hype that has surrounded the ‘F8’ conference, you will have heard about the new Facebook profile page to be introduced in early October. …And based on the mixed reactions to the mild changes already made, it’s going to be very controversial. So, what does this mean for digital PR and brands…
