The age of digital has opened up the playing field for home video makers and editors. Anyone can set up their own YouTube account and allow their home movies to be seen by a potential audience of millions. But with 35 hours of video being uploaded to YouTube every minute, competition is fierce, and making…
Many of you may be familiar with ads by X-factor’s sponsor ‘TalkTalk’. They consist of people singing through their webcam, with animated images on the screen used as props. This is augmented reality – virtual items in the real world. And the reach of such technology scopes a lot further than our TV screens. Applications for smart…
Social media is becoming one of the most influential marketing tools of our time. Marketing through social networks, blogs and mobile apps can make a small business appear big. But what about the brands that are already big?! It won’t be until big brands achieve marketing success on Facebook that other brands will adopt the…
It was recently revealed by researchers at digital agency Head London that poorly designed websites cost retailers hundreds of millions of pounds in lost sales. £500 million pounds to be exact. Based on information from Oxford Economics, the report named (and shamed) some retail giants for their poor websites. The powers-that-be at Morrisons, Dixons and…
Social media is a well-established partner of the high street. Brands like Topshop have a loyal and active digital audience. The fast pace of the online world is a natural ally for their ‘quick fashion fix’ ethos. Indeed, for online-only fashion website ASOS social media is essential – Facebook and Twitter are the equivalent of…
Who are the Twitterati of Digital PR? If you want to stand out in the digital field then you need to move and shake with the right people – and this being the online world, most of that moving and shaking is done virtually. The digital world moves lightening fast, so if you want to…
One exciting development accompanying the digital age is that more and more young people are given the opportunity to make their dreams become reality! Youngsters indulge in the Internet, expressing themselves and their thoughts all over social media sites. This engages a mass of interested and interactive individuals. If an enterprising youngster produces a popular…
Last week, whilst sifting through the morning post, I had a pleasant surprise. Mainly because – for once – something was addressed to me that didn’t have resemblance to a bill or junk mail in any way, shape or form. Instead there was a small, square, neatly packaged box. Now, as you can imagine, the…
Remember the irritating Nokia ringtone made famous by Dom Jolly in Trigger Happy? Well, it’s finally being updated with a brand new version, and the best news of all is that you could be the person to compose the new jingle. Nokia have jumped on the band wagon of open sourcing high-profile parts of their…
Admit it. At least once in your life you have had a pretend phone conversation to avoid speaking to somebody. In my experience (not that I’m an expert…) this achieves a brief moment of feeling proud that your plan worked. Quickly followed by embarrassment at the ridiculous conversation you just had with yourself. Not to…
