In Seth Godin’s book ‘Tribes’ he talks about how groups give ordinary people the chance to lead and make a change. He describes how tribes are about people leading, connecting and ideas; the internet allows people to connect with a variety of groups or ‘tribes’ who share a particular interest, belief or hobby. He talks…
If social media makes every man a broadcaster, then YouTube makes every man (or animal) a film star, with the potential for worldwide fame. With homemade virals rocking up millions of views, businesses have not delayed in producing their own branded videos. A recent survey has revealed that the equivalent of 35 hours per…
Before working in digital PR I lived with a video game fanatic. He fitted the bill – social awkwardness, an extensive collection of slogan t-shirts. I didn’t really get it. I just thought games weren’t really for me. But recently, I’ve been forced to reassess. I got home from my weekly jog last week feeling…
Musicians and bands have often led the way in terms of using social media creatively to raise their profile. The Arctic Monkeys are possibly the biggest success story, as the then unknown band from Sheffield were catapulted to stardom thanks to their MySpace following. But this month I’ve seen another great campaign,…
With Google+ preparing to launch a business version of the new social network at the end of the year, we’ve taken an inside look at some of the features it will include. Together, they promise to provide a much more sensible experience for businesses than Facebook has been able to offer. Despite moves in…
