Free WiFi is available everywhere. It’s available in bars, restaurants, trains, tubes, airports, supermarkets and even at Mount Everest – here in the digital team we do not see this as a bad thing. However, it does mean that people are constantly online. Kit Kat saw this as an opportunity to give people a break….
Last Tuesday Warren Gatland announced his 37 squad that will be touring Australia, England Captain Chris Robshaw and kicking legend Jonny Wilkinson were left out. There was much contention surrounding Wilkinson’s non-inclusion due to the 24 points he kicked against Saracens the weekend prior. Virgin Holidays were listening to the twitter chatter and seized the opportunity…
For the first time ever, Coca-Cola has altered the script on 500ml and 375ml bottles to read the names of customers – and we love the idea at PHA Digital! Coined as The ‘Share a Coke’ campaign, shelves across the country have been stocked with 150 of the most popular names, from Aaron to Zoe…
Last week, Saracens Rugby Club launched Wi-Fi throughout the entirety of Allianz Park. Reportedly the first sports club in Europe to attempt to encourage real-time user-generated content (UGC) that could add value to the match-day experience. The clubs goal was to communicate that they now have a permanent home in London whilst also creating a…
The latest HOT app, Snapchat, has everyone talking about the lifespan of content. Snapchat, often described as the next Instagram, allows users to send self-destructing photos and videos to friends. Photos, videos, drawings and text are sent back and forth like MMS, and then deleted from the recipient device and company servers in under 10…
Arguably one of Google+’s standout features, Hangouts have been used by marketers and brands in a variety of ways. From live-streaming fashion shows to personalized interviews with CEOs, the video-chat feature has become a valuable tool to engage readers and attract new followers. Now after 2 years of experimentation, Google is helping publishers monetize their efforts…
Of all the talk over the past month about failing currencies and bailouts, there seems to be a virtual light at the end of the tunnel in the shape of Bitcoin. The digital currency has shared the headlines in recent days alongside a certain nuclear-laden despot with news that it has been valued at $1Bn….
Social media has changed the landscape of looking for a job – it is now no longer about looking for a job, social media allows a job to look for you. Since 2008, LinkedIn has become integral for business executives and due to the increasing importance of your digital footprint… others such as Facebook and…
Instagram images will finally play a role in your Klout score. Although you have been able to connect your Instagram account to Klout for some time your Instagram influence did not play a role in your overall Klout score, until now. Your Instagram images will now join the likes of Facebook, Twitter and LinkedIn…
Last week Mark Zuckerberg announced that The News Feed was getting a restructure, which will give more prominence to third-party content Apps whilst simplifying the user experience. The changes bring a choice of feeds so users can streamline the content they want to see, whichwill be available on desktop and mobile devices: All Friends feed…
