The Business Philanthropist
Duncan Bannatyne is one of Britain’s most respected and well recognised entrepreneurs and philanthropists. His business interests include hotels, health clubs, spas, media, TV, stage schools, property and transport. However, Duncan is most famous for being a founder member of the hit BBC series Dragons’ Den. Duncan is also the author of five books and has been awarded an OBE for his contribution to charity
- Client: Duncan Bannatyne
- Date: 02/01/2012
- Categories: Entrepreneur & Business
- Project URL: http://www.bannatyne.co.uk
We were tasked with building Duncan’s personal brand by creating coverage not only on his business acumen but also on his philanthropic interests and charity commitments, alongside regular expert commentary in the national media.
Originality and creativity
We worked closely with a selection of key charities, engineering events and angles to raise awareness of their work. For Pilgrim Bandits, the charity for amputee servicemen, Duncan took part in a skydive and a trek up Mount Kilimanjaro; we arranged comprehensive coverage, photography and live updates from both events and drove awareness of the fundraising mission.
Strategy and implementation
We became part of the PR team working for each charity with which Duncan has an affiliation and our aim was to leverage Duncan’s name and reputation for their benefit, raising awareness and ultimately funds, and keeping Duncan highly visible in the media.
Results and evaluation
We delivered a raft of specific features in national newspapers and magazines on Duncan’s charity commitments, including a six page spread in YOU Magazine on his ambassadorial role with WellChild, as well as building a strong Twitter following and delivering 80 drafted and edited columns for the Daily Telegraph.
PHA Media are a great team to work with; enthusiastic, imaginative and results driven – all of the qualities I look for when making business decisions
BBC Radio 2
The Independent on Sunday