PHA Media is thrilled to announce that it will be working with leading breast cancer charity Breakthrough Breast Cancer on a new fundraising campaign entitled Breakthrough Booby Birds.
Breakthrough Booby Birds is targeted at inspirational, professional women, who are being recruited to take part in a group skydive in May 2010. The charity chose a skydive as it most closely emulates the feeling of ‘free fall’ following a diagnosis of breast cancer. Each of the women recruited is being challenged to raise £20,000 in order to take part in the skydive and become part of an elite Breakthrough Booby Birds team. To date, 15 women have signed up to take part, including fashion designer Amanda Wakeley and Amelia Fawcett CBE.