A campaign I was involved in:
Working with the F1 star Bruno Senna in elevating his profile as one of the world's most exciting racing drivers.
A piece of coverage I helped generate:
It's been a thrill to work to the racing driver Bruno Senna over the years, from his early GP2 days to graduation into Formula One.
Favourite thing day to day
The teamwork and camaraderie with colleagues when you're up against a deadline and deliver a good job at the end of the day.
Me in a headline
"Breaking news: 'Dad of 1 year old manages 8 hours straight sleep'."
A campaign I was involved in:
The launch of The Powder Lounge's 'Weapons of Mass Seduction' lip glosses. They contain special chemicals to make men more attracted to you – really fun and different!
A piece of coverage I helped generate:
I was delighted when The Powder Lounge's 'Browlicious' was featured on Scottish TV!
Favourite thing day to day:
Always being busy; there's never a moment without an email to write or phone call to make.
Me in a headline
"Lashes, Liquids, and Luxury Lunches – Lizzie puts in 'L' in Lifestyle"
A campaign I was involved in:
The Valentine's Day English cheesecake campaign! The range of coverage opportunities has opened up some exciting possibilities.
Clients I work with:
English Cheesecake Company and Silver Springs
Favourite thing day to day:
Keeping up to date with all the latest Fashion, Lifestyle and celebrity news so I am well placed to spot good client opportunities
A piece of coverage I helped generate:
Cho-Yung Tea featuring on the front page of Elle.co.uk beauty section.
Me in a Headline:
'Baby of the Fashion and Lifestyle Team aids Cheesecake Revolution'
A campaign I was involved in:
The ‘Perfect Day’ summer campaign for Perfectly Clear Spring Water. We created a huge social media buzz, resulting in 10,000 entrants to our competition.
A social media initiative I helped to create:
The ‘I Want to See the Northern Lights’ campaign for Arctic tour operator Transun.
Favourite thing day to day:
The wide variety of the work I do. I could be tweeting as Santa one minute and then blogging about investment banking the next!
Me in a headline:
A digital PR executive that not only generates news but takes part in the conversation.
A campaign I was involved in:
Dan Crisp and Prezzo Live. Dan was one of the first music clients that PHA took on and we merged the campaign with Prezzo. We secured brilliant coverage to over two million people.
A piece of coverage I helped generate:
The launch of Beatles Rockband. We put on a big launch event in the Oxford Street store and made the ITV news.
Favourite thing day to day:
It's always great to bounce around ideas and then shape strategies as a result.
Me in a headline
"From the West Country to the West End"
A campaign I was involved in:
We set up a persona for Santa Claus on Facebook for Transun with an average of 900 people viewing the page each month.
A piece of coverage I helped generate:
Gamestation brought out a new loyalty card. We guaranteed positive coverage on two influential gaming blogs and the news soon spread across the web.
Favourite thing day to day:
Engaging with our clients' customers and find out what really makes them tick.
Me in a headline:
"From telling you news to hearing your views."
A campaign I was involved in:
MyDish.co.uk – over a six month campaign we achieved over 60 pieces of coverage, including the 13 free celebrity endorsements.
Clients I work with:
1HQ, Chilly Powder, Club La Costa
A piece of coverage I helped generate:
Whilst on a trip to Chilly Powder, I was staying with some fellow guests who had booked their trip after reading a triple page spread on the chalet in FlyBe Uncovered Magazine.
Favourite thing day to day:
Working across a diverse range of clients.
Me in a headline
"From the mountains to the media: snowbody does it better"
A campaign I was involved in
The Goddiva 3p Sale. To celebrate the company's third birthday we came up with the idea of selling certain dresses for 3p. We secured coverage in major papers and magazines and there was an 800% increase in traffic on their website.
A piece of coverage I helped generate:
Liam Gallagher on the front page of Draper's
Favourite thing day to day
Building client relationships and seeing companies achieve their goals.
Me in a headline
"Chloe's PR know how leaves others "Pretty Green" with envy"
A campaign I was involved in
Working closely with Robert Stephenson and the Blastbeat officers and school-kids to help position a social enterprise as a national music education initiative that would culminate in a 14,000 strong show at the O2 Arena.
A piece of coverage I helped generate:
The double page spread on Simon Dolan in the Daily Express: 'I'm proof you can make millions even after dropping out of school'.
Favourite thing day to day
Liaising with our clients and speaking to them personally.
Me in a headline
"PR Exec's lengthy voicemail recordings shatter world record!"
A campaign I was involved in:
I love arranging press trips for Transun. My particular favourite was the Toys for our Boys campaign with News of the World, where Transun took a family of a serviceman who had passed away on duty on one of their Santa's Lapland breaks.
Clients I work with:
Transun, Vladimir Kokorev, Loyalty Law
Favourite thing day to day:
The variety in the work and the client contact. I love chatting to people, so constantly interacting with my clients and journalists is a great excuse for me to do this!
Me in a headline
"Putting the Sophie in Sophie-sticated"
A campaign I was involved in:
The Pure Package London Fashion Week campaign, it has seen the client involved in high profile catwalk shows such as: Mulberry and Matthew Williamson
A piece of coverage I helped generate:
Pixie Lott twittering that she loves client English Cheesecake Company's cheesecakes after we sent her one for her 20th birthday party.
Favourite thing day to day:
Going to get the latest magazines to check out client coverage
Me in a headline
"Twitter Queen of the Fashion and Lifestyle Department"
A campaign I was involved in:
Call of Duty Black Op's Midnight launch for GAME, the buzz was terrific and we secured some amazing results for our client.
Clients I work with:
GAME, Prezzo,, Reebok Gyms
A piece of coverage I helped generate:
A campaign we created around the subject 'I love my Football team more than my Girlfriend' which generated 3 national hits, 12 national online, 6 regional print and 115 regional hits. Very satisfying!
Favourite thing day to day:
Letting a client know of confirmed coverage. Best feeling.
Me in a headline
"Andy Murray is no match for me"
A campaign I was involved in:
Goddiva on the X Factor. Great to see their clothes on the stars of the show!
Clients I work with:
Pretty Green, Tatiana Hair Extensions, Ann Summers, PepperPink and Goddiva
A piece of coverage I helped generate:
Wonderwool: Best of the season's winter coats to keep you warm come rain or shiiiiine – Pretty Green in Loaded magazine
Favourite thing day to day:
Updating the team Twitter page. There's always soooo much to talk about!
Me in a headline
"Amy Steadman gets the look with hair-raising campaigns"
A campaign I was involved in:
Securing a high profile celebrity to endorsement weight loss company LighterLife
Clients I work with:
Lighterlife, Ideal World TV and Blue Dots
A piece of coverage I helped generate:
Pauline Quirke on the front cover of Daily Mail Weekend
Favourite thing day to day:
Interacting with clients and securing coverage I know they will love
Me in a headline
Alex Reid’s mystery blonde is publicist from PHA.
A campaign I was involved in:
Simon Dolan's Twitter Dragon. We took an idea and used social media to achieve not only widespread coverage but also a great business tool.
Clients I work with:
Nigel Botterill, Jamie Waller
A piece of coverage I helped generate:
The piece on Simon Dolan in the Mail on Sunday was a great page lead on the Twitter Dragon story.
Favourite thing day to day
Meeting with clients and, of course, the banter with Entrepreneur and Business team colleagues.
Me in a headline
"Musical Charlie Strikes a Chord with Journalists"
A campaign I was involved in:
Goddiva's Third Birthday 3p Sale - in celebration of their 3rd birthday, for 1hr, Goddiva offered a range of their designs for 3p.
A piece of coverage I helped generate:
I arranged for Cosmetic Surgeon Mr Karidis to feature on Live from Studio Five & Living TV discussing new surgical and surgical treatments.
Favourite thing day to day:
Working across a broad range of clients means I get to speak to a variety of journalists across all areas of the media.
Me in a headline:
- Fashionista of the North promoting "Hollie-wood" Glamour to the Masses.
A campaign I was involved in:
1 HQ's Ethical Branding campaign. They discussed the increasing importance of a brand's ethical commitments and how these promises influence consumers.
A piece of coverage I helped generate:
My favourite piece of coverage was 1HQ in the Observer commenting on the Starbuck's rebrand and the introduction of their "no name logo".
Favourite thing day to day:
Seeing a great piece of coverage in a newspaper or magazine and knowing that my hard work has paid off.
Me in a headline
"A not-so-average Jo"
A campaign I was involved in:
Victor Chandler wanted to create a strong presence across regional media. As a result of our efforts, Victor Chandler now writes weekly individual columns for 16 UK publications.
Clients I work with:
UFC, Victor Chandler, The Private Clinic of Harley Street, Tots Too
A piece of coverage I helped generate:
A double page spread in The Independent on UFC fighter Michael Bisping.
Favourite thing day to day:
Constantly monitoring the media, I like to always be up-to-date.
Me in a headline
Philosopher + social media junkie = PR pro
A campaign I was involved in:
The Flying Trader – when our client Greg Secker flew his helicopter above the City whilst trading the money markets and raised over £150,000 for charity in the process.
Clients I work with:
Duncan Bannatyne, Greg Secker
A piece of coverage I helped generate:
We reacted to a story about children cage fighting and put our client Khalid Ismail as an expert speaker on BBC Breakfast, BBC News, BBC Online, Radio 5 Live, Radio 1 and Sky News
Favourite thing day to day:
Breakfast
Me in a headline
Great grandson of Sir Winston offers to beat your car insurance
A campaign I was involved in:
For Transun we personified Santa, bringing him alive on social media. The interaction with the pages we created was immense.
Clients I work with:
Transun, Tullett Brown, Bijou Club
A social media initiative I helped to create:
The running of Bijou Club’s Twitter page, to establish them as the most exclusive venue in Manchester.
Favourite thing day to day:
Simply working in the enthusing and fast moving digital realm. Every day is different, and I love that.
Me in a headline
Digital enthusiast who loves a list and a latte.
A campaign I was involved in:
Menaye Donkor, wife of Inter Milan footballer Sulley Muntari, works with orphans with AIDS in Ghana. On World AIDS Day we secured a huge variety of national and international coverage, including the front cover of Inspirational Woman Magazine.
Clients I work with:
Sulley Muntari, Khalid Ismail, Stars Gym, Menaye Donkor
A piece of coverage I helped generate:
Positioning the director of Stars Gym, Richard Coates, as a repeat fitness and health expert in Cosmopolitan and More! magazine
Favourite thing day to day:
Being involved in sports and jumping on the back of all the latest news to benefit my clients
Me in a headline
Head and shoulders above the rest of the field
A campaign I was involved in:
The Floxx Hackathon. The Floxx team designed, developed and launched a new product in 24 hours. We had great amount of coverage from the business press to Sky and Bloomberg who came and filmed on the day.
Clients I work with:
Floxx, A4e, Tullett Brown
A piece of coverage I helped generate:
We recently had the Sky programme ‘School of Hard Knocks’ come down and film at A4e.
Favourite thing day to day:
Getting on top of the news agenda at the start of the day and seeing how we can react to it.
Me in a headline
"Jonny Davies ate my hamster”
A campaign I was involved in:
The re-issue of The Who’s ‘Quadrophenia – The Director’s Cut.’ They designed a limited edition ‘Jimmy Cooper’ style parka and hosted an exhibition at their flagship store for three months.
A piece of coverage I helped generate:
Working with Prestige bootcamp and their Head Trainer Iain Reitze. We placed him in the Daily Mail, The Independent, MSN, Zest plus many more fantastic titles.
Favourite thing day to day:
Securing coverage and seeing the end result – it gives me such a buzz!
Me in a headline
‘Miracle: girl manages to talk the hind legs off a donkey’ – I like to talk.
A campaign I was involved in:
Working with Global Forestry Investments to raise their profile. We achieved over 30 pieces of press coverage including ‘An Insider’s Guide to Forestry Investments’ with Sky News online.
A piece of coverage I helped generate:
Mandy Haberman on Sky News commenting on the launch of HM Queen Elizabeth’s Engineering Prize
Favourite thing day to day:
Speaking to clients, charming journalists and securing coverage
Me in a headline
Feline friendly PR cat-ptures headlines
I am proud of the work we do with all of our clients whether they be successful business people wishing to raise their media profile or brands keen to out shine their competition.
We have a tremendous track record of delivery for all our clients, whatever their size, and this is reflected in our client retention, which is second to none.
A campaign I was involved in:
Innocent Smoothies knit a hat campaign. Still one that is talked about.
Clients I work with:
Duncan Bannatyne, Carlos Tevez, Pretty Green, but frankly I am across all of our clients.
A piece of coverage I helped generate:
The front page of the Evening Standard when we convinced five professional pregnant women to strip naked to promote a maternity wear range
Favourite thing day to day:
The first coffee
Me in a headline:
"Join PHA and Phil your boots with coverage!"
A campaign I was involved in:
Anton Du Beke has been a great one with widespread coverage in all forms of the media. We now represent him as his agent as well as his PR expert.
Clients I work with:
Shaun Ryder, Anton Du Beke, Monica Ali, Simon Dolan, Tesla Cars
A piece of coverage I helped generate:
Davina Taylor in OK! Magazine
Favourite thing day to day:
Building close personal relationships with celebrities and generating positive coverage.
Me in a headline:
"Poacher turned gamekeeper"
A campaign I was involved in:
Duncan Bannatyne in the national press. He is now an established commentator in the national press and has a weekly column in the Telegraph.
A piece of coverage I helped generate:
The feature in the Observer on Victor Chandler. It discussed his interests away from bookmaking and his friendship with Lucian Freud.
Favourite thing day to day:
Finding issues in the media that affect our clients and creating positive coverage as a result.
Me in a headline:
"Man from Putney admitted to Blackberry rehab centre"
A campaign I was involved in:
I launched a twitter account for one of our high profile clients, and they had over 2,000 followers within the first hour!
Clients I work with:
Gamestation, Alex Reid
A piece of coverage I helped generate:
We've had so much online coverage for our clients that it is hard to single out one piece.
Favourite thing day to day:
Meeting clients and coming up with innovative ways for them to appeal to their target market using digital services.
Me in a headline:
"Social Media strategist serves up a tweet!"
A campaign I was involved in:
Breakthrough Breast Cancer Booby Birds. It was rewarding to see the difference the women made to the charity and they were an inspiring group of people.
Clients I work with:
Jacqueline Gold, Streamline Surgical
A piece of coverage I helped generate:
The behind the scenes feature on Breakthrough Breast Cancer, it made the front page of Times 2 and a double page piece inside.
Favourite thing day to day:
Not one day is the same as the next and I love the fact that everyday is different.
Me in a headline:
"Shelley always strikes PR gold"
A campaign I was involved in:
Beach Volleyball UK. We worked closely with the GB volleyball squad in the lead up to the English Masters tournament. We had great coverage from newspapers to television.
A piece of coverage I helped generate:
We have had the Private Clinic featured on Channel 4's Embarrassing Bodies programme five times now and the clinic has seen a great upturn in business each time.
Favourite thing day to day:
I enjoy developing client relationships and getting to know my clients well.
Me in a headline:
"WORLD EXCLUSIVE: Girl knows offside rule"
A campaign I was involved in:
The Dore programme was set up to help people with learning difficulties. As part of the campaign I ghost wrote a book with them that made it into the Amazon UK top 10.
Clients I work with:
Lee McQueen, Simon Dolan
A piece of coverage I helped generate:
Simon Dolan on CNN and CNBC promoting the launch of his book. We were working with him closely and the coverage was exactly how we envisaged.
Favourite thing day to day:
The buzz and creativity in the office.
Me in a Headline:
'Intrepid traveller climbs media mountain'
A campaign I was involved in:
The on-going work with David Gold is a big buzz as I love football and West Ham United, the club DG co-owns.
A piece of coverage I helped generate:
On the work with IKOS, I assisted a leading New York lawyer in writing a powerful article on European cyber-crime law. It was published in The Times and then a spate of business magazines, including a number of publications in Europe.
Favourite thing day to day:
Fresh challenges brought by new clients who come to us with different needs and requirements.
Me in a headline
PR McLeod has silver lining